IU Martha the Mop Lady Retro Tee

• Embrace IU basketball tradition with this retro tee featuring Martha the Mop Lady. • Feel the nostalgia as you wear this shirt inspired by the iconic commercials. • Stand out in the crowd and show your Hoosier pride with this unique piece of IU memorabilia. In the mid-1970s, Indiana Farm Bureau Insurance ran IU-themed commercials featuring a janitor with a larger-than-life voice singing the Indiana fight song as she cleaned Assembly Hall. Opera singer Martha Webster, also known as 'Martha the Mop Lady,' transcended being a commercial mascot, becoming ingrained in the fabric of IU basketball tradition. So beloved was Martha that, nearly 20 years after the commercial stopped airing, IU Athletics began playing the Martha spot in-arena before games in 2010-- a tradition that, as Hoosiers know, still continues today.

This IU Martha the Mop Lady Retro Tee is perfect for any Hoosier fan looking to show their love for IU basketball. Whether you're cheering on the team at Assembly Hall or just out and about, this shirt is a great way to represent your school pride. The shirt is mocked up on a size S, but graphics may appear smaller on larger sizes.